Data Scientist promoted from Associate Data Scientist
Macmillan Publishers · Top 5 global book publisher
- Led title selection for a $300K-net-revenue digital pricing program that created dozens of New York Times bestsellers.
- Presented original competitor-pricing analysis to the CEO, motivating profitable new discounting behavior.
- Halved Amazon advertising cost per dollar earned using Selenium web scrapes.
- Co-built an SEO tool and presented its 3–6% pilot lift in Amazon views to the CFO.
- Co-designed a $200K-net-revenue pay-per-circulation experiment that led to further PPC distribution.
- Briefed non-analytic staff on webpage engagement using Google Analytics.
- Automated legacy balance-sheet reports and database maintenance with SQL, JDBC, and Docker.